How To Build Any MLM Business - Fast
Copyright 2003 Bob Leduc
http://BobLeduc.com

"How can I find a lot of new prospects and sign them up
without spending much money?" That's the most common
question I hear from new MLM distributors.

It's not as difficult as it sounds. I've used the following
5 step system many times to successfully find new prospects
and close sales - fast. It's inexpensive to use and works
for building a business on the Internet or in traditional
ways. You can copy this same system to build your MLM
business.

Step 1. Target A Niche Market

Maybe everybody can use what you offer. But that doesn't
mean everybody will take the time to consider it. You'll get
the largest number of sign-ups with the least amount of
effort and at the lowest cost by targeting a niche market.

A niche market is a group of potential customers who share
common characteristics making them especially receptive to
what you offer.

I recently met a distributor for an MLM company selling
health and nutritional products. She found a list of health
club members who also subscribe to a magazine about starting
a business. The combination of these 2 special interests
created a good niche market for her. It's her primary source
of new distributors.

Step 2. Generate Low-Cost Inquiries (leads)

Use small ads, postcards and other low cost methods to
generate inquiries (or web site traffic) from prospects in
your targeted niche market. Prospects in your niche market
are very interested in what you offer. Therefore, you'll be
able to sign-up a higher than average percentage of the
inquiries from them.

Generating leads also enables you to collect contact
information you can use to follow up with prospects who
don't take action the first time they see your offer.

For example, you can direct inquiries to your web site where
you also offer a free report or newsletter by email. Once
you have the prospect's email address you can follow up
periodically with new offers.

Step 3. Create A Burning Desire

You'll get more sales and sign-ups by appealing to emotion
than by appealing to logic. Your web site, sales letters,
video/audio tapes and other sales tools should dramatize the
emotional rewards your prospect gets from using your
company's products - or by becoming a distributor in your
downline.

For example, to promote the business opportunity, describe
how a successful distributor spends his or her ideal day.
Create a burning desire to begin enjoying this lifestyle.

Tip: Evaluate the effectiveness of sales tools available
from your company or upline. If they don't produce results
for you, develop your own. I know many MLM distributors who
get a much higher response from postcards they created than
from the postcards supplied by their company.

Step 4. Stimulate Immediate Action

Many prospects procrastinate after they make the mental
decision to sign up with you. They get distracted by other
things. Their interest begins to fade and they never do it.
You can avoid losing them by rewarding immediate action and
penalizing procrastination. I know of one distributor who
refunds his sign up bonus to new distributors - but only if
they sign up within 48 hours of receiving his "special
offer".

Step 5. Follow Up

Most prospects won't take action the first time they
investigate your offer. That's why it's important to collect
the contact information I mentioned in Step 2.

Follow up with new prospects every few days for the first
week. If they don't sign up, store their names and addresses
and follow up with them every month during the next 6
months. You can often double your business volume by
following up with prospects.

Copy this 5 step selling system to generate both new
customers for your company's products and new distributors
for your downline. It's highly effective. It's very low
cost. And it works both online and offline.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*,
a newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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Contact Kathy on 020 88046181 mobile:07958 259 757 E-mail:bizopp@healthandbeautytowealth.co.uk

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