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How to create a website
to promote a home based business part1
If you plan to start or already have a home based business then a website
is something you should give serious thought to. It's an inexpensive way
to market your products and services.
If you sell products you can have an online catalogue which you can update, available 24 hours a day 7 days a week. You could set up an e-shop quite easily and accept orders from customers anywhere in the world.
Building a website yourself may seem daunting if you have had little experience of the internet and don't know how to use HTML, but don't despair!!
At one time website building was only for those who where technically minded and had a lot of knowledge about computers, but with some of the easy to use webdesign software available you can do it.
For a very
easy to use and inexpensive at £15 piece of webdesign software, download
webcreator. It's great for first time webdesigners.
http://www.mindscape.co.uk/products/TopProducts.asp?sst=2&cid=2&ssid=41
Frontpage
is fairly inexpensive and not to difficult to learn how to use. I built my
first site using Frontpage.
Get a free trial download.
http://www.runaware.com/microsoft/frontpage2003/
Dreamweaver
is more expensive but they do have a 30 day trial download. You get easy to
follow tutorials and and extensive manual with it.
http://www.macromedia.com/cfusion/tdrc/index.cfm?product=dreamweaver
It may be
useful to learn some basic HTML as it will enable you to fine tune pages and
add your own coding.
For a free online course go to http://www.e-learningcenter.com/free_html_course.htm
Over several articles I will try and help you to put together a site that will be profitable and bring in targeted traffic.
Before you even begin to design your site you must ask yourself the following questions.
1) What is the purpose of your website? Is it to sell products, promote a service, provide information or build a downline.
2) Who are your target audience? They may be students, single parents wanting an extra income, or anyone interested in your services or products that you are selling.
3) What is your content going to be, and how are you going to present it?
Good content is vital. Make each page theme focused and write as if you were talking to a friend. Think what it is that you are trying to achieve and work towards a most wanted response at the end of the page. That MWR may be to fill in a form, call you to place an order or send for more information.
4) Get yourself a domain name. It looks much more professional to have your own domain name rather than use the free space that comes with your service provider.
It doesn't cost much to buy a domain name and it will give you an enormous advantage. Next you will need to find a web hosting company. I can recommend http://www.internetconnection.net They charge $19.95 a month (or just under £12 a month) with a 60 day money back guarantee. I use them for several of my websites and always find them to be helpful and quick to respond to any queries I may have.
When you have made these important decisions then the next step is to plan the site.
Planning your site on paper
Plan your website on paper first. First plan your pages. You need to consider the layout of the pages creating a common theme throughout. Try to keep your design as simple and uncluttered as possible. Plan to have lots of white space between the different areas of your page. This makes it easier on the eye.
Start with
the index or home page and draw a diagram showing how the pages will link
from the index page. Produce a simple flow chart to show how users can navigate
through the site.
On another piece of paper draw out where you want the page elements to go.
This includes the navigation bar, header, logo, main text area, and any other
navigation such as a sub menu.
Spend time on this and get the layout of your pages to look pleasing, as well as clean and uncluttered.
Good planning will make it a lot easier when you come to construct the site on the computer.
Do some research and take a look at other sites who have a similar theme to yours. Study their design and note if the navigation works well or not. Does it take long to downoad? You can often learn a lot from other webdesigners.
When you are happy with your design on paper then it's time to think about the page elements of your website. Part2 of this article is about designing the page elements.
Kathy has
her own mlm online business which you can visit at http://www.healthandbeautytowealth.co.uk
She has written several other articles on online marketing which you can find
at http://www.healthandbeautytowealth.co.uk/articles/articles.html
Contact
Kathy on 020 88046181 mobile:07958 259 757
E-mail:bizopp@healthandbeautytowealth.co.ukl